How to choose a proxy for Facebook Ads in 2025

In 2025, working with Facebook Ads is no longer a simple routine. For marketers and arbitrageurs, every step requires precision: an incorrectly selected IP, geo and time zone desynchronization, or a sudden change of device can result in an advertising account being blocked. The stakes are high: your budget, team time, and reputation depend on how safely and accurately you run your campaigns.

Proxies are not a technical whim here, but a tool for survival and scaling. They help you manage multiple accounts at once, maintain profile consistency, and minimize the risk of Meta algorithms triggering. And while proxies were previously considered an option, today they are an essential element of effective Facebook Ads management.

## Why proxies are becoming critically important

In 2025, Meta strengthened its AI models that track unusual account behavior. IP and geo mismatches, frequent device or language changes, and payment desynchronization now trigger warnings or restrictions almost instantly. For agencies and advertising teams, this means that without proxies, scaling and managing multiple accounts becomes a risky lottery.

**Mini case study:** A small agency in Kyiv worked without proxies for several years. When they decided to scale their campaigns in three countries at once, two Business Managers were temporarily frozen due to “unusual activity.” After implementing residential proxies and synchronizing geolocation and time zones, they were able to avoid being blocked.

The risks of working without proxies are obvious: account blocks, scaling difficulties, and direct budget losses. Proxies allow you to reduce these risks and maintain control over your campaigns.

## Types of proxies and when to use them

There are currently three main types of proxies on the market: **datacenter**, **residential**, and **mobile**.

- **Datacenter** — cheap and fast, suitable for testing creatives and scraping, but easily detected by Meta algorithms.
- **Residential** — home users' IPs, look like “live” accounts. This is the best choice for stable advertising accounts and Business Manager.
- **Mobile/4G/5G** — mobile operator IPs, as close as possible to real traffic. In practice, this is the best option for multi-accounting and campaigns with high protection.

In addition to the IP type, **rotation and sticky sessions** are important. Rotation is necessary for safe switching between accounts, farming, or data collection. Sticky sessions are critical for authorization, payment, and stable operation of Business Manager, preventing “Unusual Activity” and blocking.

**Mini-case:** An advertising agency using mobile proxies with rotation and sticky sessions was able to simultaneously manage five accounts running in different geos without a single restriction, and ROI increased by 18%.
**GEO consistency** is equally important. The IP must match the location of the account and payments, and the choice of provider (ASN) increases the trustworthiness of the system and reduces the risk of triggering protective algorithms. Even minor desynchronizations can be perceived as suspicious activity.

## How to choose a proxy provider

Choosing a provider is a critical step. Pay attention to:

- **Uptime and latency:** high stability and minimal ping/jitter are critical for working with Business Manager and anti-detection browsers.
- **Clean IP pools:** only transparent sources without “gray” IPs and botnets.
- **Session management and API capabilities:** integration with account management tools and task automation greatly simplify your work.

Before purchasing a proxy, it is worth testing the provider: use demo ports, trial traffic, and check support for mobile and residential IPs with a choice of city and operator. It is also important to ensure that the proxies are compatible with anti-detection browsers and multi-accounting.

A marketing agency from Kharkiv spent a long time looking for a suitable proxy provider and ultimately chose **App Cyber Yozh** for its excellent clean mobile and residential IPs, stable uptime with an SLA above 99%, and convenient rotation across cities. Thanks to this, the agency was able to safely expand its campaigns to three countries at once, and everything worked flawlessly — without any blocks or delays!

## Working safely with Facebook Ads: tips from practitioners

In order for proxies to truly reduce risks, it is important to follow a few rules:

### Profile consistency

The Meta system takes into account not only IP, but also time zone, browser language, and payments. Failure to comply with these parameters often leads to “Unusual Activity” and temporary restrictions.

### Integration with anti-detection environments

Using anti-detection browsers together with proxies allows you to safely run multiple accounts. Sticky sessions and correct IP rotation are mandatory conditions for stable operation.

### Ethical and safe practices

It is recommended to use only verified IP pools and avoid resources of dubious origin. It is important to understand that proxy servers should be viewed as a tool for ensuring security and stable operation, rather than a means of circumventing the established rules of the platform.
The right proxy is a guarantee of security, stable operation, and budget savings when running Facebook Ads. Mobile and residential IP, GEO consistency, SLA, and integration with anti-detection browsers are key criteria for a successful choice.

The provider **App Cyber Yozh** offers proven solutions: clean IPs, flexible rotation, and sticky sessions, which ensure reliable operation of advertising campaigns and minimize the risk of blocking. Investing in high-quality proxies pays off through increased advertising effectiveness, reduced budget losses, and peace of mind for marketers regarding their team's results.

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